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An effectively executed marketing and advertising can serve the needs of a business and can increase the demand for the product or service. If you want to go where all the people are, you need to be active online. The influence of the digital landscape is  steadily growing. If you want to market to your audience online, here are the trends digital marketers should know in 2020.



Facebook is still currently the number 1 social media platform and still famous among senior adults. It is important for digital marketers to look at who their target market is, because Facebook may be unsuitable for some campaigns, especially as it continues to trend downwards with younger generation. Facebook is still massive and many people continue to check in on it, but be more specific with who you’re marketing to and make sure they’re still on Facebook, or you’re targeting the wrong social media platform.



Fortunately for Facebook, their greatest threat is no threat at all since they bought Instagram. The image and video-based social media platform is optimized to make it very easy for users to share photos and videos from their phone and rapidly growing as the choice for the general public especially teenagers and adults.



You Tube may be the most popular way to consume videos but that doesn’t mean that you shouldn’t be putting videos on Facebook, Instagram or any other social media. Nowadays video is paired with accurate and valuable user metrics of digital media to provide more useful data. You can capture and convey a lot of information and your brand’s personality with video.



One of the fastest rising in digital marketing is the use of live video. Live streaming, as it is called is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers like famous bloggers or traditional sources such as celebrities or athletes, having a live stream with an influencer who is interacting directly with comments is a huge draw for audience. Live streaming is an incredible high profile form of digital marketing right now! The spontaneous way of promoting or advertising something can undoubtedly be a big deal when done right with a well-chosen person.



Content marketing continues to be an essential component of digital marketing. The quality is always going to matter. Having a deeper understanding of a target market is a rising trend in more effective marketing. So while general audience content was, is, and always will be important. Combined with improving techniques in measuring content effectiveness keep content marketing relevant and moving forward.



Like Siri and Google, verbal interaction with devices is continuing to rise. Talking is simply an easy and preferred way of interacting! And now our phones are finally catching up to the way people want to search, shop and discover new things easily. Conducting a voice search is very different from typing a query. When a person performs a text-based search, the screen displays one page at a time results. But when someone asks in voice, it replies verbally, it may only give a few choices at most or just one choice. This is a different approach of digital marketing that can’t be ignored because people are relying on it now more than ever.


At Sabadell Press, we’re always looking to the future. We stay on top of all the latest updates and industry trends so that your campaigns are never outdated. Check out SEO Agency Penang to future-proof your SEO and digital marketing.

How To Use Landing Pages As A Part Of Your Digital Marketing Strategy

Getting customers to your website is one step in the process to become a success. Once you’ve managed to lure them in, you’ll need to find a way to ensnare them in your website and urge them to purchase your goods or services. This is where a good landing page will enter the picture. Your landing page can really make a huge difference between becoming a success and faltering along the way. Today, you should consider your landing page to be a vital component of your digital marketing strategy.

Below, you’ll learn more about landing pages and their significance.

The Basics

First and foremost, you should identify your goal, which is most likely conversions. You want to attract your clients to your website and convert them into customers. In order for that to be possible, everything needs to work in unison with one another. You must implement an effective SEO strategy to get people to your page. Then, you’ll need to craft highly effective landing pages to seal the deal. With a faulty marketing strategy or a poor landing page, your efforts will be for naught.

Your landing page is the front door to your website. It is generally the first page the user will see when they click on your link in the search results. So, it needs to have a huge impact right from the get-go. If the landing page isn’t effective, the user will either click the back button or the X and close the window altogether.

Combining Landing Pages With AdWords

There are numerous ways to get consumers to your website. SEO works great, but paying for AdWords is quicker and far more convenient. To boost the success of your site in a short period of time, you should most definitely use a combination of AdWords Penang and effective landing pages. The AdWords ads will make your website’s link visible to the consumer. Then, your landing page will hook them in and force them to make a purchase. For the maximum impact, you should create specific AdWords campaigns and landing pages for specific keywords, services or products.

If you’re operating a locksmith company, you could target the keyword “emergency locksmith Lexington”. The AdWords campaign will attract customers using that specific keyword. Therefore, you’ll know right away that they’re interested in what you’re offering. Then, the landing page will let them know why they need to use your services. In return, your conversion rate could increase above 10%!

Generating Leads

Landing pages can also be effective for generating leads. To effectively increase your lead generation campaign’s effectiveness, you should precisely direct traffic to the landing page of choice. The landing page can be far more effective by offering something in return for the lead. For instance, you can give away a free e-book or consultation for signing up. All you need is a very basic landing page with a clear and concise call to action. Just remember that the overall success of your campaign will depend on numerous factors.

Identifying your customers and directing them to the right landing pages will be integral to your overall success.

Importance Of Data And Customers

Digital Marketing incorporates the use of many small tools to achieve a bigger purpose. The effectiveness of your digital marketing campaign will depend solely on your sharpness and effectiveness of each individualistic tool. If one is off, all will be off. Your landing pages can be topnotch, but they will not be effective unless you’re sending the right customers in their direction. Data and customer identification are pertinent to your overall success.

You should first start by identifying your customers and their precise needs. Who exactly is your audience and what is going to make them tick? For instance, imagine that you’re running a tax preparation business. Your customers will most likely include blue-collar workers and the self-employed. And, you should prepare your campaign right around the busiest time of the year. Right before the end of the year, you should go ahead and set up your AdWords campaign.

You should also set up two separate landing pages for two customer types. You need a landing page for the self-employed and another one for blue-collar workers. Advertising to the right groups and then sorting them out using data to redirect the audience in the right direction, your campaign will be far more effective.